Marketing & Brand Strategy

With over two decades of marketing expertise across entertainment, fashion, and lifestyle industries, I harness cultural insights and consumer data to forge powerful connections between people and products. My passion lies in boosting sales and elevating brand awareness. My goal is to create authentic experiences that resonate deeply with audiences and drive profitability, maximize visibility, and foster strong brand loyalty in the process.

While working at the forefront of emerging industries, I have led the development and execution of innovative concepts to drive brand engagement and product growth. Peers and colleagues recognize my ability to apply a creative approach and unyielding work ethic to deliver measurable results.

• Art Direction
• Brand Strategy
• Business Development
• Communications
• Data Analysis
• eCommerce
• Experiential Activations
• Go-To-Market (GTM)
• Licensing & Endorsement
• Partnerships
• Performance Marketing
• Social Media Planning & Influencer Management

Core Principles

My approach to building and activating brands is rooted in cultural insight, strategic vision, and the ability to evoke strong emotions across all aspects of their expression.

BRAND

Introduce holistic brand strategies that cultivates favor with consumer segments, creating cohesive and compelling narratives that incorporate critical elements to include brand voice, values, and identity.

GROWTH

Apply a data-driven approach focused on sustainable growth for companies through implementing, testing, and optimizing marketing tactics and user experiences to maximize customer lifetime value and business success.

PROFITABLITY

Design multi-faceted programs and long-term strategies to increase revenue and enhance customer retention to better align with changing market conditions and to achieve the intended business objectives.