KANGOL
BORN BRITISH. RAISED IN THE STREETS ON NEW YORK.
I worked with Kangol leadership to establish a digital marketing strategy to increase website traffic, eCommerce performance, and boost overall online presence, using the following tactics:
- » Identify key customer segments and initiate a customer contact plan
- » Develop a promotional calendar to support product releases and offline marketing initiatives
- » Oversee the creation and deployment of content to engage and grow the online community
- » Assist with the messaging and testing of e-mail marketing campaigns
- » Analyze and provide a sound SEO, PPC, and display advertising strategy
- » Track user interaction, page views, time on page, etc. to better optimize website performance
RESULTS
Introduced a newly designed website bringing Kangol’s lifestyle and heritage to the forefront. The updated layout encourages a better user experience that bridges the gap between the lifestyle website and eCommerce shopping channel.
The updated Kangol.com website now features a responsive design, optimized for a better user experience for mobile, tablet, and desktop/laptop computers.
Since its relaunch, online sales have increased by 24%, while social media channels experienced a 435% gain in followers and an 86% growth in engagement.
OVERVIEW
I worked with Kangol leadership to establish a digital marketing strategy to increase website traffic, e-commerce performance, and boost overall online presence, using the following tactics:
- » Identify key customer segments and initiate a customer contact plan
- » Develop a promotional calendar to support product releases and offline marketing initiatives
- » Oversee the creation and deployment of content to engage and grow the online community
- » Assist with the messaging and testing of e-mail marketing campaigns
- » Analyze and provide a sound SEO, PPC, and display advertising strategy
- » Track user interaction, page views, time on page, etc. to better optimize website performance
RESULTS
Introduced a newly designed website bringing Kangol’s lifestyle and heritage to the forefront. The updated layout encourages a better user experience that bridges the gap between the lifestyle website and e-commerce shopping channel.
The updated Kangol.com website now features a responsive design, optimized for a better user experience for mobile, tablet, and desktop/laptop computers.
Since its relaunch, online sales have increased by 24%, while social media channels experienced a 435% gain in followers and an 86% growth in engagement.
OVERVIEW
I worked with Kangol leadership to establish a digital marketing strategy to increase website traffic, e-commerce performance, and boost overall online presence, using the following tactics:
- » Identify key customer segments and initiate a customer contact plan
- » Develop a promotional calendar to support product releases and offline marketing initiatives
- » Oversee the creation and deployment of content to engage and grow the online community
- » Assist with the messaging and testing of e-mail marketing campaigns
- » Analyze and provide a sound SEO, PPC, and display advertising strategy
- » Track user interaction, page views, time on page, etc. to better optimize website performance
RESULTS
Introduced a newly designed website bringing Kangol’s lifestyle and heritage to the forefront. The updated layout encourages a better user experience that bridges the gap between the lifestyle website and e-commerce shopping channel.
The updated Kangol.com website now features a responsive design, optimized for a better user experience for mobile, tablet, and desktop/laptop computers.
Since its relaunch, online sales have increased by 24%, while social media channels experienced a 435% gain in followers and an 86% growth in engagement.
